Ok.
This entry is going to be a little different to previous entries. What I have been posting in my blog up to this point has been images from shoots that I have done and a little info about the shoot (very little info). After reading some articles in publications such as
RANGEFINDER,
AMERICAN PHOTO &
STUDIO PHOTOGRAPHY and also the blogs of
STROBIST &
ZARIAS and also some other photographers locally; I have come to the realization that this blog as well as my work needs to be kicked up a notch.
First of all I need to ask my self a few questions;
What do I want to do?
What areas of photography do I want to focus on?
Which clients do I want to work for?
The Answer...
There are 2 areas of photography that I currently concentrate in, and would like to continue working in, but to a higher degree and amount;
a) Professional Headshots for Actors and Entertainers

b) Unique Portraits for varying clients (commercial, advertising, corporate)

Therefore starting now (in the planning stages at least) the following things need to be done in order for me to not only grow as a photographer but for my business to increase and for my work to progress;
1. Website - An incredibly positive step has already been taken in this category. My new (2 weeks old) LIVEBOOKS website is great! I am very happy with the custom design that I received from the web people over there. My front page needs a little work, which I am in the process of doing right now but overall I am very happy with the site.
2. Advertising/Marketing - I have been designing some new items for marketing materials. As part of creating a successful brand, it is important for things like my website, my blog and my advertising to be consistent. Now that I have my website sorted out (colors, fonts, logo, styling) I can implement these into my blog, my web galleries for clients and also any printed/non-printed advertising.
I am therefore in the midst of designing;
a) Business Cards
b) Postcard Mailers (for 2 different purposes - 1. Actor Headshots & 2. Advertising/Commercial Portraits)
c) Posters (for Actor Headshots)
As a photographer if you want to work on a freelance basis you have to get yourself out there. You have to get your marketing and portfolio in front of the people who have the power to hire you; Art Directors, Photo Editors, Marketing Managers etc...
So this is where I find myself. I'm in the process of gaining more clients and I am thinking of who I want those clients to be. Targeting people/organizations/companies/institutions specifically because I believe my work matches what they are looking for and because I want to create images for them.
As I get my designs ready and printed I will be posting images of them.
I hope people like the direction that my work progresses in!